Editorial Team

Moavi Design, a handmade-textile startup with an approximate valuation of $650,000 (Rs 4.9Cr) in FY2020-21 got acquired by The House of Things (THOT) for an undisclosed sum. With a customer base spanning 150 countries including India, THOT is a rapidly growing curated digital platform that offers luxury designer interior products and solutions.

This acquisition strengthens offerings of THOT to its discerning customers in the form of unmatched luxury textiles, enhancing its current lifestyle product portfolio while also providing a perfect home to Moavi Design product range that was made to revive, reinterpret and promote the generations old rare needle point and hook embroidery techniques rooted in Indian heritage. Through this acquisition both aim to enable an effective growth in the internationally renowned artisan made products that touch lives, promote sustainability by providing more employment opportunities to the artisan communities of India and meet the growing demand from design connoisseurs all over the world.

The House of Things and Moavi Design gain significant business advantages through this design acquisition. Moavi works with artisans possessing skills passed down from generations to bring India’s rich textiles and hand embroidery techniques to the contemporary world – something that immediately adds value to THOT’s range of furniture, lighting, homewares, curios and art. With the design acquisition, THOT provides a platform for the product line of Moavi Designs and expand its global footprints.

Commenting on the acquisition announcement, Astha Khetan – Founder of THOT said, “We at THOT believe India is not just a crafts hub, but a forward-thinking design destination and an integrated platform for heritage crafts and niche design from across the world. We are delighted to have taken over Moavi Design product line and look forward to giving it a perfect home and growth.”

“Right from the get-go, there were synergies in what Moavi Design made and their association with THOT’s products. Both THOT and Moavi Design are passionate about artisan-made products that touch lives by practicing fair trade and sustainability, thus, the acquisition is a win-win for both,” she added.

Delighted with the acquisition, Kavita Grewal Badsra – Founder and Creative Director of Moavi Design said, “We are thrilled to be part of THOT’s umbrella. It is an opportunity for Moavi Design products to live beyond just home textiles, these unique design concepts can adorn furniture pieces, wall arts, metal arts and decorative pieces for home/hotel art projects that THOT team is really good with. We are looking forward to seeing these designs live a life bigger and at scale.”

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