Established in 2017, India’s leading mom and baby care brand The Moms Co. has raised $8 million Series B funding from Indian and International VCs. The round saw participation from renowned FMCG investors Saama Capital and DSG Consumer Partners, brand guru Shripad Nadkarni and the founders of Beardo, Ashutosh Valani & Priyank Shah.
This is the third round of funding for The Moms Co. led by existing investors DSG Partners and Saama Capital. With the infusion from the round, The Moms Co. aims to reach 5mn consumers to become one of India’s fastest D2C brands to reach the Rs. 100cr mark.
Over the next 2 years, the brand is looking to expand its Natural, Toxin-free products by launching new products for Moms and Babies, expanding into newer retail formats, investing in technology, and launching The Moms Co. internationally.
Malika Sadani, Founder and CEO, The Moms Co., said, “Over the last few months, we have seen moms re-evaluate their choices when it comes to the personal care products they use. They are searching for natural & safe products that don’t leave a negative impact on the environment. At The Moms Co., we have always been committed to creating natural, safe and effective products that are Australia-Certified Toxin-Free™, Plastic Neutral and PETA-certified Cruelty-Free™ With this fundraise, we continue our purpose of helping Moms with Safe, Natural Effective solutions and are looking forward to expanding our mission with the next 5mn moms trying The Moms Co. and feeling the difference for themselves while taking care of the environment.”
Ashutosh Valani, Founder of Beardo, says, “After our exit from Beardo, we were looking for brands that had a similar passion for solving a problem and a distinctive voice with which they spoke to their consumer. We’ve loved how The Moms Co. has built such a strong connection with Indian Moms and are excited by the sharp brand that Malika and the team have built so quickly.”
Shripad Nadkarni, Founder of Maverix Platforms, a Cloud Kitchen venture and angel investor in Paper Boat and Epigamia says, “Over the last years, The Moms Co. has emerged as a clear leader in the Mom & Baby care space. I’m excited by how sharply Moms relate to what the brand stands for and look forward to working closely with the team to expand the brand into newer categories and products.”
Prominent FMCG investors Saama Capital and DSG Partners, who have previously led funding for The Moms Co. share, “We’re excited to continue supporting the team. The team has built The Moms Co. into India’s most loved and largest dedicated Mom & Baby startup. In particular, we are very impressed at how Malika and her team have built the brand in a very capital efficient manner. Despite COVID-19, the company is on track to be one of the fastest-growing brands to get to a Rs 100cr run rate in the last few years. We continue to be excited to be part of this journey.”
Based in New Delhi, this homegrown Nature In. Toxins Out.™ start-up for prenatal, postnatal care, mom personal care and baby care has diversified its offerings across categories of face care, hair care, and yet others, with over 30 SKUs in a matter of three years. The brand now delivers to over 15,000 pin codes and has a physical presence in 5 cities across India. The Moms Co. currently reaches out to over 1 million customers and aims to become one of the fastest homegrown brands to reach Rs 100 crores.