Gautam Kshatriya (Co-Founder & CEO, UpScalio), Saaim Khan (Co-Founder & COO, UpScalio), Dhruv Gupta (Co-Founder, Trase), Jitin Goel (Co-Founder, Trase), Nitin Agarwal (Co-Founder & CGO, UpScalio)
UpScalio, a leading roll-up e-commerce company that invests in and grows online-first brands, has picked up stake in Trase and Polestar.
Established in 2016 by Jitin Goel and Dhruv Gupta, Trase is a frontrunner brand in the comfort category in women’s footwear. It is highly rated and reviewed on Flipkart and Amazon with consistent growth across shoes and slippers categories.
Polestar, on the other hand, is a market leader in travel and trekking bags space. It was founded in 2015 by Pranay Sehgal, who has 10+ years of experience in manufacturing sports bags. A top 3 seller across leading online marketplaces, Polestar is unlocking exciting products in the affordable segments for the Indian masses.
For both brands, UpScalio is looking at driving 5X growth over the next 2-3 years. To achieve its ambitious goals, UpScalio will focus on marketing, supply chain initiatives and expanding the product portfolio.
Speaking on the investment, Gautam Kshatriya, Co-Founder & CEO, UpScalio, said, “A ‘Make in India’ brand, Polestar is already creating waves and has infinite potential with its high-quality backpacks and rucksacks. Similarly, Trase is growing at a healthy clip with a strong foothold in the comfort footwear segment. We are delighted to add these two brands to our portfolio and look forward to unlocking further evolution and excellence for both brands.”
Jitin Goel, Co-Founder, Trase, said, “At Trase, we have left no stone unturned in maximizing comfort for women by way of expertly designed footwear. We have put the customers’ comfort first and witnessed exponential growth on the back of customer delight. Now, I am excited to see the next phase of growth that UpScalio will unlock for Trase. The company’s vision is well-aligned with our vision of offering new and innovative products to customers at attractive price points. We trust the company’s long-term strategy completely and believe that Trase could not have been in better hands.”
Pranay Sehgal, Founder, Polestar, said, “The journey from a fledgling business to the top brand in our segment has been exhilarating. Now, we are ready to pass the baton to UpScalio’s world-class team with high-quality e-commerce experts, who will definitely steer the brand towards greater success. The company’s growth strategy is unparalleled and the perfect fit for our passion venture Polestar.’’
UpScalio has also recently entered into the fast-growing furniture segment by investing in ‘Green Soul’, an ergonomic furniture brand