VAHDAM® India, a digitally native Indian wellness brand which has taken India’s finest teas, spices & superfoods to global markets has launched its first NFT, becoming the first Indian tea brand to launch an NFT.
They are auctioning off 10 limited-edition pieces of animated artwork as non-fungible tokens (NFTs), a digital form of collectible bought and sold with cryptocurrency that are currently experiencing a surge of hype.
After taking the best of Indian teas to the world, they’re now on a mission to take teas to outer space. The NFT which is ‘VAHDAM® India’s Ticket to Mars’ is an exclusive virtual token that will take you on a one-of-its-kind intergalactic expedition, while you sip your favourite brews amidst magnificent views. The NFT also features Elon Musk, sipping VAHDAM Teas.
A purchase earns the buyer rights to a 1080×1080-pixel 35-second video file on the trading NFT marketplace platform, OpenSea starting at 0.015 ETH (approx. $48.03) and can only be purchased using cryptocurrency. The buyer of these NFTs will also get access to exclusive unlockable content which is a $100 e-gift voucher.
An NFT is a type of cryptography token that essentially acts as a digital deed of ownership. It can only have one owner at any given time, and cannot be copied or modified. While fungible digital assets, such as bitcoin, can be traded and exchanged as currency, non-fungible assets act more like collectibles, which can increase in value over time — much like physical artworks, for example.
Bala Sarda, Founder & CEO says, “NFTs are game changers because they restore scarcity in the digital space. We saw this as a great way for our customers to connect with us and for them to have a unique experience. NFTs are on the rise and today, the interest in NFTs is only increasing”
VAHDAM® India recently raised 174 crores in its Series D Round following this round of investment, the total funding raised by the company till date is over 290 crores.
VAHDAM® India was founded in 2015, by then 23-year old Bala Sarda (Forbes Asia – 30 Under 30, Entrepreneur India – 35 Under 35, Business World – 40 Under 40) with a mission to build a home-grown Indian brand for the world. With direct sourcing from farms & estates across India, in-house manufacturing in their 100,000 sq. ft. state-of-the-art facility, local distribution in key markets like the USA, Canada, Europe, strong customer love and organic endorsements by global celebrities like Oprah Winfrey, Mariah Carey, Martha Stewart & more, the company is executing a unique digital playbook of creating strong & scalable consumer brands globally.