Editorial Team

Earlier this month, Founder, Chairman & MD of Tilt Brand Solutions, Joseph (Joe) George had announced the launch of the Group’s next Brand & Communications enterprise – Vector Brand Solutions.

The Group has now announced the operating leadership of Vector Brand Solutions – Tushar Bhatia, Ripanka Kalita and Mandar Gore will be the Business, Creative and Strategy heads respectively.

Tushar Bhatia has joined Vector as a Senior Director – Business, after his stint at Maple where he was the Chief Marketing Officer leading the function. He has over 19 years of experience across advertising and marketing stints, across continents too. Tushar’s prior experience includes leadership positions at Ogilvy Africa where he was the SPOC for Airtel Africa (19 countries), Barclays Bank, Coca Cola, Nestle, Barclays Bank and many more in Sub Saharan Africa. At Y&R Menacom he was the lead for Nawras Telecommunications (QTEL) Bank Muscat and Khimji Lifestyle in Muscat Oman. Over the years, Tushar has also worked at Lowe Lintas and FCB Ulka where he partnered his clients on work for brands like Axis Bank, Canara Robeco MF, Indian Oil Corporation, Reliance Retail, ICICI Bank, Bisleri, Kansai Nerolac Paints, Ultratech Cements and many more.

Ripanka Kalita has joined Vector as Director – Creative. With over 17 years of experience across Mullen Lintas, Leo Burnett, McCann Erickson, Grey Worldwide and Infectious, Ripanka has crafted distinct brand stories across categories and brands. Some of his stellar pieces of work have been seen on campaigns for brands like Pharmeasy, Motilal Oswal, Tata Cliq, Voot, Too Yumm!, Bajaj Avenger, Marico, Reliance Life Insurance, MTV Beats and many more. He has also picked up a number of metals during his career across Cannes, Kyoorius and the Effies.

Mandar Gore has moved within the group as Senior Director – Strategy. At Tilt Brand Solutions, he was leading strategy on brands like Licious, Livspace, 24 Mantra, The Pink Foundry, Groww, Swiggy to name a few. Mandar had joined Tilt after over 16 years across advertising and brand consulting. In his earlier stints at FCB, Ogilvy and Sideways Consulting, Mandar worked on brands like Bournvita, Kamasutra, Fosters, Amaron, Castrol, Mahindra & Mahindra and Pidilite, amongst others. His work on them has won him Indian as well as international effectiveness laurels at Effies India/APAC and AME.

Speaking on Vector’s operating leadership team announcement, Joseph (Joe) George said “With the Operating Leadership of Vector now in place, I am certain that the vision and ambition for Vector, will be brought to fruition very soon. With their pedigreed experience in delivering through- the-funnel results for clients, Vector will hopefully soon be the answer for all digital first marketers. I am absolutely confident that the 3 of them will live and breathe every day, Vector’s operating philosophy of “Pace. Preference. Purpose. Performance.”

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