To re-pledge its focus towards enriching the health sector, Venture Catalysts, India’s first and largest integrated incubator and accelerator, has announced its latest investment in Keeros, India’s first Diabetic friendly brand of delicious SuperSnacks & Superfoods. The undisclosed Pre-series A round was led by Venture Catalysts and the fresh funds would be utilised for brand augmentation, enhancing operational ambit and unveiling the next frontier of inter-sectional growth for the organization.
Launched in 2018 by Sachin Sahni and Simran Sahni, the Lucknow based startup is aiming to address the snacking and nutritional needs of over 12 crore Indians suffering from diabetes by offering a wide range of tasty and diabetes-friendly supersnacks, superfoods and super drinks that are healthy and backed by a NABL certified lab report that testifies that the products have a glycaemic index below 55 and thus safe for diabetics. Operating in an almost unserved Indian market projected to have over 15 crore diabetics by 2025, the company targets to offer nutritious yet delicious eating options not only for diabetic people but also health-conscious individuals.
With the post-pandemic population constantly seeking novel snacking options that are both delectable and nutritious, the company is gearing to supply an extensive range of high quality superfoods that people can enjoy without guilt or fear of increased blood sugar levels.
Commenting on the investment, Anil Jain, Co-founder at Venture Catalysts, said, “We have closely followed the success story of Keeros and their journey into becoming a breakthrough pioneer in the highly underserved category of superfoods for diabetics. Their gradual rise into a leader in this promising space has invited much adulation from the health and conscious-eating industry. We are confident that this investment will prove fruitful for all the stakeholders involved in this financial pact. The Keeros leadership is well-equipped to meet any challenge that might emerge in their way towards resolving the dietary expectations of diabetics and health-minded people who wish to indulge in nutritious yet tasty range of supersnacks, superfoods, and superdrinks. We wish them well on the road ahead.”
Sachin Sahni, Founder & CEO, Keeros said “A Diabetic’s life is a stoic affair that is devoid of fun and pleasure of eating the food they like to eat after he or she is diagnosed. Post-pandemic, the national diabetic population of over 12cr people is searching for healthier options in an aggressive fashion. At Keeros Superfoods, we have resolved to serve them with a delicious array of Supersnacks, Superdrinks & Superfoods which they can cherish on an everyday basis in a guilt-free manner without unbalancing their blood-sugar levels. We are already a profitable company & the funds raised in the current round would be primarily utilized for business augmentation and increasing the pace of company growth.”
Keeros is founded by a team with a 50+ years of cumulative experience in Wellness, Nutrition & FMCG industries. The company has sold over 2,00,000+ units through various E-commerce portals, their website, E- Vending machines and 350+ stores in Delhi and 7 major cities in north India. It is regularly a Bestseller brand on Amazon & their ratings are one of the best in the category.