VouchPro, one of the fastest-growing virtual and hybrid events service providers, today announced the integration of Zoom API and SDK (Software Development Kit) on its platform. This will help VouchPro make virtual events more immersive and frictionless for attendees.
Virtual events offer several engagement opportunities such as keynote sessions, side hustles (1-1), vendor stalls, and networking opportunities (many-to-many) conversations, similar to on-ground events. However, for many of these attendees would have to move out of the event’s virtual environment to Zoom or other similar platforms. This creates friction in the overall experience. By integrating Zoom API and SDK into its platform, VouchPro will allow users to access all these experiences, using Zoom’s intuitive and familiar functionality, without having to move in and out of the event environment.
Elaborating about the development, Anubhav Bajpai, Founder and CEO, VouchPro said, “As businesses grappled with Covid-19 and had to limit personal interactions, virtual events became the go-to avenue for marketers to engage with their audience. The key is to take the experience of virtual events as close as the on-ground events. At VouchPro, we are constantly innovating to enhance the user experience and the integration of Zoom API and SDK on our platform is a manifestation of this intent.”
The virtual events industry has been on the rise in the last couple of years, as businesses go digital to ensure continuity. As per a report by Grand View Research, the global virtual events market size was US$77.98 billion in 2019 and is expected to cross US$404 billion, at a CAGR of 23.2%, by 2027. The report also indicates a similar trend in India, indicating a major opportunity for marketers to engage with their audience in a safe, convenient, and time efficient manner.