WazirX, India’s most trusted Bitcoin exchange platform, will be the Co-Presenting Sponsor for the live-streaming of upcoming India vs Srilanka cricket series on Sony Liv. The Tournament will kick off on 18th July with the start of 3 matches ODI series and end on 29th July with the last T20 match.
WazirX, with its 7 million + users, will tap into the growing interest and enthusiasm for Crypto investment in India that the overwhelmingly high viewership generated by cricket in India. Millions of viewers are likely to tune in and watch the tournament and this partnership with Sony Liv provides Wazirx with extensive visibility amongst those cricket viewers allowing them to strategically use Sony Liv’s platform to boost their brand visibility.
WazirX has played a vital and pioneering role in bitcoin investment receiving huge traction and trust among Indian Households, resulting in a significant boost for the asset class in recent times. Indian retail investors have gained confidence in Bitcoin (and other crypto) investment thanks to increasing awareness being spread globally.
This partnership will further help WazirX in creating awareness and to erase the misconceptions around crypto investments. It also aims to establish cryptocurrencies as an asset class and why it should be a serious investment consideration for Indian investors. WazirX intends to be the largest among the Crypto Currency exchange platforms in India and targeting cricket fans across the country will help them position their brand strategy to grow further.
Ranjana Mangla, Head Ad Sales Revenue, SonyLIV: “We are happy to further cement our partnership with WazirX and welcome them onboard as Co-Presenting Sponsors for India’s cricket tour to Sri Lanka 2021. Post the astounding response we have received for Euro 2020, we at SonyLIV take immense pride in setting a benchmark in bringing the best of global sporting events closer to our viewers. Our association with WazirX will further amplify our efforts to engage and strengthen with a larger viewer base.”
Nishchal Shetty, Co-Founder of WazirX: As a pioneer in the crypto space, we believe in supporting every community that shares our vision and partners with us to promote unity and sportsmanship. Right off the bat, we can agree that crypto and cricket matches have a lot in common. The outcome of neither can be predicted. Any match can change in a minute and the same goes with crypto prices. However, we must remember that although ODIs and T20s set our hearts racing, Test matches bring out the grit and determination in cricketers. Similarly, individuals investing in crypto should be in it for the long run and make informed decisions at the right time.