2020 has been decidedly challenging. From a business standpoint, businesses across verticals have taken a hit due to the pandemic. For jewellery businesses, sales were adversely impacted as people began to focus on everyday survival. However, with the festive season just wrapping up, business looks to be on the road to revival as sales have begun to rise after prolonged lockdowns. As the wedding season approaches, things look bright for the jewellery industry. On that note, here are 4 jewellery brands that are redeeming sales this wedding season.
Candere has extended ‘Muhurat@Home’ campaign of Kalyan Jewellers
India’s wedding industry is one of the largest and Indian weddings are one of the grandest events in the world. With consumers looking forward to making big-ticket purchases this season, Candere is doing an extension of Kalyan Jewellers’ Muhrat@Home online campaign. Besides being able to order jewellery from the comfort of their homes and get it delivered to their desired location, customers will also be able to avail a 55% discount on the making charges on the entire Muhurat Collection. Going live on 25th November, the campaign has already been drawing attention from customers who are looking forward to purchasing jewellery with an attractive incentive.
Caratlane’s offers Try at Home’ feature
With a wide range of jewellery, Caratlane, a Tanishq partnership, has introduced a 50% offer on making charges for over 2000+ designs of jewellery. To enhance safety and convenience for customers, the brand is also offering a ‘Try at Home’ feature where customers can try out jewellery at home before making a purchase. All they need to do is pick their favourite designs and book an appointment, and Caratlane’s staff will be at their doorstep with the jewellery they wish to try. Customers can then choose if they want to go ahead with buying it.
Melorra’s flat 100% discounts and easy return policy
Melorra has ramped up its festive and wedding season offers with a flat 100% discount on the making charges of diamond jewelry and a 70% discount on the making charges for gold jewellery. With 30-day easy returns, a lifetime validity for exchange, and a 5% offer on prepaid orders, Melorra is leaving no stone unturned to ensure that customers can have optimum convenience and safety, making for a delightful experience.
Bluestone wedding season offers and range of gifting
Sensing the golden opportunity that the wedding season presents, Bluestone has come up with up to 30% offer on diamond prices, along with various other collections including Celestial, Mangalam, Impressions, and Florence, all of which include hundreds of designs starting at nominal prices. Furthermore, the jewellery brand also offers a Gold Mine 10+1 monthly instalment plan where customers can pay 10 instalments each month and get the 11th one for free.
While the pandemic has impacted the jewellery sector considerably, the industry appears to be making quick progress in recovery. With the wedding season just around the corner, brands are looking to redeem their sales and offer customers best-in-class products with impressive discounts, making for a satisfying experience.