Editorial Team

In India, a nationwide shutdown affected many businesses across the country. It has been a testing time especially for startups. A large number of women entrepreneurs have come forward to battle social challenges, all by modifying their operations and pivoting to newer opportunities.

Difficult times call for innovations and entrepreneurial spirits to solve problems and stay afloat. The coronavirus pandemic has made it tricky for most business operations to function. Even so, many entrepreneurs, especially women have forged new paths to navigate through these times successfully running their startups in the time of Covid-19

Here is a list of 5 women entrepreneurs who are resetting the startup ecosystem amid the ongoing pandemic.

One of the leading dental experts in the country, Dr. Arpi Mehta is the Co-founder & CEO of toothsi, India’s first and largest at-home smile makeover service. At the company, she is responsible for driving the brand vision, corporate, and strategic decision-making, and growth. The idea for toothsi came about when one of its founders, Dr. Arpi Mehta, realised that the market for teeth alignment and straightening in India was extremely unorganised and fragmented. Consumers who wanted to get their teeth straightened had their options limited to braces that were inconvenient and painful to wear, apart from being prominently visible. Together with other industry veterans such as Dr. Pravin Shetty, Dr. Manjul Jain, and Dr. Anirudh Kale, Dr. Arpi established toothsi to make smile makeovers more affordable, convenient, accessible, and pain-free for India’s mass consumers. What sets toothsi apart from other teeth alignment/straightening services is its differentiated value proposition. To offer its unique smile makeovers, the brand follows an end-to-end, full-stack, customer-oriented model that manages all processes – including counselling, scanning, treatment planning, and manufacturing – in-house.

Aarti Gill, Co-founder and CEO of OZiva, India’s first clean-label active plant based nutrition brand that has fast established itself as one of India’s leading holistic nutrition and wellness brand. Aarti’s technical and marketing wizardry alongside her youthful disposition and passion towards health & fitness as a way of life has been the driving force behind the rise of OZiva. The brand goal is to empower individuals to become healthier, fitter and better in every way with clean, plant based nutrition and wellness products/solutions. She aims to transform the uni-dimensional health and wellness segment in India into an all-encompassing, multi-faceted paradigm where OZiva, as the torchbearers of wellness, can light the way to global well-being and overall fitness.

Since the onset of the pandemic, Burgeon Law has guided promoters on the legalities of managing the uncertainty and extension of the runway in order to tackle various issues rising up with the lock-down and its impact on India’s start-up ecosystem whereas many female startup founders are consulting Burgeon Law to understand legalities associated with the force majeure. The firm believes in supporting entrepreneurs throughout their journey and in encouraging entrepreneurship in India at its core. Under the guidance of Roma Priya, Founder of Burgeon Law, India’s leading boutique law firm has for the two consecutive years done the maximum number of venture capital transactions in the country as recognized by Venture Intelligence and has also been recognized as the Top Law Firm by Forbes India in Legal Powerlist 2020.

Nidhi Jain, Founder, KareXpert – With the aim to make access to quality healthcare a reality for everyone, Reliance Jio-backed KareXpert is India’s first SaaS-based digital healthcare platform. The Gurugram-based healthcare technology company is the brainchild of IIT Roorkee engineering graduate Nidhi Jain who has 25+ years of working experience in the USA and India.KareXpert  provides AI-enabled, cloud-based, Mobile-first solutions for the hospitals. The company offers pre-integrated stack to hospitals (Advanced HIMS, EMR/EHR, LIMS, RIS/PACS, Pharmacy, Connected Ambulance, Advanced BI, MIS, e-Claim, Telemedicine, etc) through its comprehensive range of state-of-the-art applications which is designed to bring 10x patient experience, reduce operation costs, and increase revenues. KareXpert’s technology has already been implemented at some of India’s best hospitals including Mahindra Group, Reliance Foundation, and 100+ large/medium hospitals facilities, etc., and within the next 5 years; KareXpert aims to digitally transform 100,000 hospitals creating the largest Health Cloud of the World.

Zahara Kanchwalla, Rite KnowledgeLabs a knowledge first digital agency converged her passion for digital technology and communication by co-founding Rite KnowledgeLabs, which delivers Storytelling as a Service (SaaS) and has created original content and led thought leadership mandates for some of the biggest brands across sectors. After completing Plastics Engineering more than a decade ago and doing a Post diploma in Computer Applications, she never imagined that down the line she would emerge as a digital storyteller. The firm has created digital assets and social media outreach programs from the ground up by marrying strategic consulting with executional rigour. Be it social media advocacy, corporate websites, subject-specific microsites, investor and cause reporting-led digital assets and reports, they research & write, design & develop in an integrated manner.

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