Megha Malik, Brand Consultant, DesignerPeople

A post-graduate in MBA and CA as qualification with 13+ years of in-depth experience in branding and marketing strategies, today she is humbled to be in shoes where she understands brands pain points and help them grow by gaining competitive advantage. She was privileged to work with a strong portfolio of renowned brands such as MDH, Haldirams, Romsons, La-Opala, Tops, Aditya Birla, Grofers, Creambell, Cremica, Cornitos, Param and many more. She loves to engage with people who are creative and passionate about building their brands. Dedication, integrity, collaborative spirit and honesty are core values of her personality. As a Co-Founder & Brand Consultant, She has provided proactive, practical and contemporary brand advertising solutions.

 

A strong brand identity doesn’t take place overnight. You can’t pick out a few colour palettes and randomly shoot a logo together. You need to strategically propose your brand design to build an identity that accurately reflects your brand and brace as you grow. To get into this, you should require profound thinking, a team with powerful communication and design skills, also the most profound understanding of your identity, personality and how you want to showcase your brand to the world.

Frankly speaking, this task isn’t that simple, but it’s essential for any brand to execute it. So, to implement it professionally, you can approach an experienced brand design agency that has the potential to get it done effectively.
I strongly believe now you must have found a concern regarding the difference between the term branding and brand design; Many business owners get confused with this so let’s discuss it:

Difference between Brand Design and Branding Before getting into branding and brand design, we can have a short glimpse of what is a brand? In simple terms, a brand can be defined as a group of particular ideas, insights, and fondness that people perceive about your firm that set it apart from substitutes. In short, your brand is what your audiences anticipate of you.

Your Brand is what other people say about you when you are not in the room — Jeff Bezos

Brand Design: Brand Design can be defined as a marketing practice of building a brand from the name, logo design, and the distinctive elements related to the brand to constitute a distinctive identity in contrast to the other brands in the market and provide force to the product differentiation.

Branding: Although it’s actually your customers who determine what your brand is, there are specific measures you can seize as an entrepreneur to place yourself in the driver’s seat. It is what we called as branding – the dynamic process of molding the perceptions that customers have about your company. Your branding endeavors may not constantly transform into your consumer’s mindset; however, the more conscious they are, the greater the chance of success.

How Brand Design Create Awareness in Crowded Market?
You must have heard people represent themselves as “Apple people,” “Nike people,” etc. It is something that brand awareness does for a brand: to implant itself into customer lifestyles and to purchase behavior so that they don’t have to go for a second option while buying the same category product.

Having a strong brand design can definitely help you to create strong brand awareness in the market. It helps develop strong connections and relationships with customers that expand to the brands they go for while purchasing a product.
The strategies like the brand story, taglines, and other unique elements can put a strong path to create a narrative that your audience will recall the next time they give out their wallets.

Brand Design Process Brand Design is a two-way process – both the clients and brand design agencies have equal participation to get the actual results that are beneficial for the company. Let’s have a look into the process in a detailed manner:
Structure of the entire process: The structure of the entire design process needs to be done in a systematic method with the company providing the design brief to the agency – they drawing out the whole plan – period of presenting the deliverable designs like logo, business card, other documents, brochures, and other resources – finally, the quote offered by the company.
Competitive Research: Before commencing the design process, it is essential to conduct primary and secondary research in the market and understand their design ideologies, outlook, and strategies to outline them when the brand design is presented and communicated to the market.
The harness on the Creativity: Though there are many brands in the market, only a few could influence their designs, while others failed due to the lack of creativity. Thus, agencies need to come up with some out of box ideas and strategies. Such concepts can really make your brand reach the next level in the market.

Understand the business goals and brand personality: As we discussed above, Brand Design should define the objectives and values of the company. Thus, it is vital to understand the essence of the business, mission, vision, and the brand’s total personality.
Words before the visual images: Understanding the brand and diversity with the tone of voice, brand language, and the play of words is essential before initiating the design process. We know that content is the king and steers the way forward for the logo, font, and other creative designs.
Style Guidelines: Once the entire brand design is settled and followed by the approvals and formats, the agency has to bestow and brief the style guidelines to the particular company representatives. It exists so that others can also create marketing assurance having an aesthetic look and tone.
Conclusion
Brand Design is one of the most vital ingredients of the overall branding process. Its strategic components make the company form a distinctive identity in the marketplace possessing an emotional connection with the target audience.
While creating a brand design, it is requisite to channelize the energy, time, focus, and creativity in the accurate direction to get the desired result contemplating the project’s specific needs.

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