Raj Darji, Founder & CEO, Aarav Solutions

Raj Darji, Founder and CEO of Aarav Solutions is a strategic, forward-looking and decisive entrepreneur, who built this company from the ground up. Coming from a humble background, his ambition drove him and this company to places. He brings to the table his uncompromised integrity and leadership skills, complimented by his competencies in Complex Design and Development Skills. He is a detail oriented and dedicated professional, and known to be a constant learner, quick to accept new concepts; while his esteemed technical knowledge and work ethic are acknowledged by many.


The global business environment is experiencing unprecedented change due to the ongoing pandemic, which stretched out of nowhere resulting in serious interruptions in the traditional practices that were inculcated by various hosts in their respective fields. The pandemic has accelerated the speed of digital transformation, and technology is playing a vital role in restructuring businesses. Several changes transforming how we work and live rely on technology. And because technology ties so much of every company together, CXOs are thinking about the current situation, what’s really going on and how to manage it. Traversing these uncertain waters requires leaders to be agile and innovative while visualising a new normal on the other side.

The business scenario of several sectors namely healthcare, education, travel, banking, entertainment, automobiles, tech-based firms, and even huge corporations, were pushed to a corner. There was a threshold from the digital side, that was obligated to be adopted and implemented in all the possible ways to flourish. This perplexed scenario gave rise to a digital shift in all the possible sectors. Modernizing the IT infrastructure organizations using agile transformation methods isn’t easy, but it is rewarding. According to proven practices, depending on the organization’s size, it can boost their productivity by 25-30% in 6-18 months if they incorporate agile approaches to IT infrastructure projects. The gains can further increase if they adopt automated solutions.

Digital Transformation- what should the CXO’s consider?

With the digital transformation in effect, we could see multiple companies rising to fame with their unique ideas to transform this opportunity as a boon to them. On the whole, this drastic digital shift enabled the world to battle all the unexpected catastrophes, individuals, businesses, and society which can start to look forward towards shaping their futures rather than just normalizing traditional practices. Following up on a report, we see an average share of products and/or services that are partially or fully digitized increasing from 35% to 55% in the past three years. This shows the magnitude of digital transformation taking place in abstraction. According to another research, it has come to light that globally, tech firms, energy and healthcare sectors were most likely to accelerate digital transformation following the pandemic. CXOs should consider lightly surveying, remote workers to understand what is and isn’t working to help refine capabilities and support levels. New ways of working require a culture change. CXOs can help to drive this change by sharing best practices and providing active learning sessions. They can drive testing and learning from different approaches and communicating them back to the business. CXOs are perfectly placed to facilitate a new way of working. Along with this, they should also bolster online channels to improve customer interactions and solidify retention.

CXO’s need to start anticipating 

It was a distant nightmare, to imagine a concept where people don’t meet or connect physically for a longer period of time and this pandemic bought this nightmare, a present living scenario. This led to an introduction to another new trend circulating which was very new and a hard to imagine scenario to businesses and individuals, which was the adoption of contactless life. Many of the organizations took this void as an opportunity to boost their organization in various sectors such as Healthcare, banking, popular food chains, entertainment and many more. Which led to a rise in telemedicine, home delivery apps, digital banking systems, e-payments and many more. 

Considering various sectors gaining opportunities, we can see that the OTT platforms put out their right foot forward. According to a report by PwC, we can see that, OTT platforms observed an annual growth rate of 28.6% and also it is expected to become the sixth-largest market by 2024. On the whole, the whole world faced a huge drop in the economic uncertainty, oscillating employment changes and also an abrupt standstill in the consumer demand. Luckily, as the businesses returned to normalcy, the traditional practices didn’t suffice the same and there were some practices that needed an upgradation and had to be adopted well, in order to gear things up in a smooth way. In these high-stress situation, it’s essential to reevaluate priorities, shift resources, and track progress closely. CXOs need to take a comprehensive view and stay committed to broader transformation goals they’ve been leading, such as programs on data, cloud, etc. Cloud migration provides the flexibility to manage the changing employee and customer needs rapidly and cost-effectively. For this reason, CXOs need to keep a steady hand on initiatives and programs that can help the business become tech-forward.

A Leader’s Perspective for an organization drafts the future possibilities

The global business portfolio was witnessing a major change in this transformation. As a first building block to this, majority of the organizations were filling up their erns with ideas to boost their economic capability of their organization but the actions need to drive the entire company forward and not just the economic stability. On a broader perspective we do know that, organizations don’t change, individuals do. Irrespective of the size of the project, it is important to realize that the success of an assignment or project is proportional to the unique ideas and prospects of the employee. With business hiring format boosting up virtually, it has been witnessed by a survey conducted by LinkedIn that, 70% of people believe in a hiring process that combines virtual and in-person processes will become increasingly standard due to the associated cost and time savings,

From a business leader’s view, it is necessary to pool resources that can be deployed flexibly and on demand. In order to establish that, the executives need to ponder and address the need of the company which includes talent acquisition in the right way, retaining the workers with well-established talent and experience and most importantly the utmost priority lies in maintaining and strategically using the scarce resources and skills the right way. In this field, we have witnessed several cases which prove that dynamic talent allocation increases the odds of success proactively.

Indian CXO’s adapting to the ‘new normal’

India faced an abrupt change in the lifestyle. Along with the enterprises, it was of importance for the individuals or consumers to transform and adapt to this digital shift. In the meanwhile, many budding entrepreneurs emerged into limelight taking this shift as an advantage, which posed a grave competition for the existing crew. The first challenge posed for all the enterprises and businesses was to capture the confidence of consumers. From a budding entrepreneur’s perspective, this was a tedious task in India, where the consumers loyalty played a vital role and bringing them out of that zone was something out of the box. Surprisingly, many consumers welcomed new generation of technology open-handed and paved way to unravel another major change in the behavior of consumers. Post the pandemic, there was a huge shift in the work culture of the employees which resulted in employees leaving behind their commutes and large office workspaces and setting up their workspaces at home as per their comfort and needs. This new transition, not just shifted their usual work atmosphere, but also changed the stereotypical 9-5 jobs to flexible work timings. India did a tremendous job in adapting to this change in work culture and striking back on top in a very short period of time.

In conclusion, we see that the future lies in digital transformation of their workspaces and workstyles. Now as the rules of the game are changing, it is of utmost importance for all the executives to use this forum efficiently. The great acceleration in the use of technology, digitization, and new forms of working is going to be sustained for a longer time and now it’s time to witness what the future has in store for us. 

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