Avni Kaul, Nutritionist, Wellness Coach & Certified Diabetic Educator, Founder, NutriActivania

NutriActivania is the brainchild of a quirky health coach, a Certified Diabetes Educator, a passionate nutritionist, and an entrepreneur, Avni Kaul who aspires to see the Brand as being synonymous with “A Good Life”. An M.Sc. in Food and Nutrition from the University of Delhi, Avni Kaul prides herself on educating, inspiring, and empowering everyone. Avni also believes in a holistic approach to optimal living and considers other wellness factors such as sleep, exercise, environmental exposures, and stress levels to create an individualized nutrition plan. She does not believe in gimmicks or starvation plans. Her mission is to bring whole foods to your plate and nourishment to your soul by providing you with the right tools and knowledge to lead a healthy and happy life.


The nutrition industry is a challenging industry for women because they face many challenges like being underrepresented in leadership positions, earning less than men, and being exposed to more gender-based discrimination. Despite these challenges, women are making great strides in the nutrition industry. They are starting their own businesses, becoming more involved in research, and leading the way in promoting healthy eating.

There are a number of challenges that women face when working in the nutrition industry. Firstly, there is the stereotype that women are not as competent as men when it comes to technical subjects. This stereotype can be particularly damaging in the nutrition industry, where scientific knowledge and technical expertise are essential for success. Secondly, there is the stereotype that women are not as interested in sports and fitness as men. This can lead to women being underestimated when it comes to marketing and selling sports nutrition products. Finally, there is the stereotype that women are not as interested in healthy eating as men. This can lead to products and services being marketed to men, rather than women.

There are a number of ways that women can overcome these challenges. 

The global nutrition industry is one that is notoriously dominated by men. In fact, according to a study by the Nutrition Business Journal, only 29 percent of registered dietitians are female. This statistic is even more discouraging when you consider the fact that women face many unique challenges in the nutrition industry.

One of the biggest challenges that women face is the stereotype that they are not competent in the field of nutrition. This stereotype can often prevent them from being taken seriously by their clients and peers. In order to overcome this challenge, it is important for women to be confident in their knowledge and skills. They should also be prepared to answer any questions that their clients may have.

Though the industry might be ruled by men, it does not mean that you don’t stand a chance at all. In fact, it makes one more determined when it is a matter to establish yourself. So, when one talks about breaking the stereotypes at an individual level, it in fact motivates several women even more. If you see that has been a trend in almost every sector, not just the nutrition sector where one segment has more presence than the other. Thus, this sector presents even more opportunities for women to make their presence not just felt but to leave a strong imprint that stays for a longer time. The more the challenges, the better it is to make a mark for yourself irrespective of the industry. And this mindset has also, helped to move ahead. I always felt that the harder the competition the better one becomes.

Certainly, challenges were there for me too, the initial phase was not easy. I had a zero-business background because of which I never had any formal ideas to conduct a business or to manage it on a day-to-day basis. But once I started, I understood it is not as easy as one thought of. The cozy idea of being your own boss was good enough for me to continue. However, there were numerous challenges. Some of those included both external and internal. Some expressed doubts and told me to take up a regular job instead of continuing with the business for that would be easier. Then there were brief spells of uncertainty as to how long I would be able to survive as I had no experience to fall back upon. A new brand does take time to create any kind of impact. So getting clients regularly for my business was a challenge.

Besides this, I did not have many challenges as I was fortunate to be surrounded by positive-minded people who most of the time only had an encouraging word to motivate me. Thus, even though I had my own struggles initially, their motivating words encouraged me to do what I loved the most. The one thing that inspired me to do well was that I wanted to do something beneficial for people. And that single goal helped me to drive along the course that I still continue. Thus, whatever challenges I had, they never bothered me much.

Becoming an entrepreneur was my goal. I believe that once I had decided to be an entrepreneur, I should be prepared to face certain challenges. Thus, despite a few challenges,  that motivation always leads me towards my goal.

Content Disclaimer

Related Articles