Arvind Jha, Sr. Vice President for Software Development, Newgen Software

Arvind has been associated with Newgen Software since November 2020 and is responsible for product development at Newgen Software. He is recognized by the Indian tech community as an innovator and community builder. He has over three decades of experience in software development and engineering and driving business model transformation strategies for Global and Indian start-ups. Before joining Newgen Software, Arvind held the position of CEO at Pariksha Labs and led product development teams at Polaroid, Adobe, Monsoon Multimedia, and Movico Technologies. Arvind holds a Bachelor’s degree in Computer Science from IIT Kharagpur.


Enterprises are striving hard to achieve competitive differentiation by harnessing new-age technologies and fast-tracking their digital transformation initiatives. But this could be a daunting task, as revealed by Boston Consulting Group’s research. According to the research, 70 percent of digital transformations fall short of their objectives, often with profound consequences.

While business leaders are razor-focused on implementing their transformational initiatives, they need to realize that point solutions and isolated technologies do not meet the cut. They need a planned, thorough review of all customer-facing interfaces and employee-facing tools and systems, along with the ability to integrate new technologies like artificial intelligence (AI) and machine learning (ML) into existing capabilities. In short, enterprises need hyperautomation.

Decoding Hyperautomation

Hyperautomation is the art of leveraging automation to accelerate all aspects of the user journey and drive business outcomes. Investing in hyperautomation can help enterprises streamline multiple customer touchpoints, ensure self-service capabilities, accelerate back-office processes, reduce manual hand-offs, and deliver effective customer communications. It facilitates enterprises to improve customer experience, achieve operational excellence, and ensure continuous innovation in all business aspects.  

For successfully implementing hyperautomation, enterprises need to follow an enterprise-wide approach. The approach entails integrating process automation, content services, and communications systems with cutting-edge technologies like artificial intelligence, machine learning, low code, predictive analytics, and more. Using such a comprehensive technology suite, enterprises can deliver a portfolio of applications with a consistent user interface, ensure rapid application development and deployment, and generate deep insights to find product value fit.

Here are the three strategic action points that can help enterprises harness the power of hyperautomation: 

  • Maintain Enterprise-wide Consistency with a Unified Platform

Today, enterprises are required to enhance user experience at all touchpoints. From front office and mid-office to back office, maintaining a consistent user experience for employees and customers is vital. Investing in an enterprise-grade, unified platform enables rapid application development and deployment while ensuring consistent user experience and branding without incurring further costs.  

  • Ensure Operational Excellence with Cloud

Automation of multiple processes simultaneously is a crucial aspect of hyperautomation as it further enhances operations. Such high-level automation can’t be achieved without upgrading technologies and capabilities accordingly. By adopting a microservices-enabled cloud model, enterprises can automatically scale applications and execute enterprise-wide operations. Furthermore, the cloud-based approach also helps enterprises generate application programming interfaces while democratizing their usage.      

  • Empower Users at Different Organizational Levels

Enterprises need to understand the unique needs of business users operating at different levels and enable them with the requisite capabilities to help them thrive. For instance, individual users and workgroups perform small digital tasks, employees at a mid-level work on tasks that require inter-department collaboration, and users at the top tier work on high-impact functions that require innovation and insights. Therefore, enterprises must invest in a unified platform equipped with capabilities like a business rule engine, artificial intelligence, data analytics, robotic process automation, and more to empower business users at all levels of the organizational structure. An enterprise-grade, unified platform can help businesses leverage hyperautomation and reap its benefits by facilitating multiple transformational initiatives simultaneously. 

To Conclude

Hyperautomation is the future and a must-have for accelerated digital transformation. Enterprises must embrace hyperautomation to stay competitive and future-proof.

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