Abhishek Aggarwal is someone who is not afraid to take risks; instead, he would enjoy the new challenges and fight to succeed. Carrying forward this attitude made Abhishek, the Co-Founder and Chief Executive Officer of Trinity Gaming – India’s largest network of Gaming and Esports influencers. He thoroughly focused on merging the gaming industry with the media through his initiatives, in which he achieved success at quite an early stage. He is working towards turning his dream into a reality, to create a healthy esports environment for every gamer. He is an experienced Talent Manager with a demonstrated history of working in the marketing and advertising industry.
Gaming content creators by giving their consistent performance and dedication towards content creation. They would inspire other players and esports athletes to give their best to represent their country on the international stage at their level best. Gaming content creators and influencers are ideal to promote any gaming products, these enhance investments in esports, by which many new creators or players also are attracted towards content creation and this boosts the world of influencers day by day, many new content creators are joining the world of influencers, many new creators are growing simultaneously and this is inspiring for the world of creators. Esports gives chance to creators by supporting and giving talent management and technical assistance with GFX, VFX and support like providing knowledge of YouTube terms like search engine optimization and how to utilize it on their social media channels. Gaming creators have always been popular, thanks to their entertaining and helpful gaming videos. Not only do people follow these gamers for their tips and tricks to improve their play, but they also follow these types of creators as they serve as an entertainment outlet.
The gaming industry has come a long way over the last few years. What was once a niche hobby, enjoyed by small communities occasionally, has grown into a global phenomenon. Influencers have always been a great tool for business to promote themselves. Influencer marketing has been popular in recent years. Famous models, YouTubers, and social media famous individuals were early influencers who drew brand attention. Gaming content creators have developed as a new set of influencers in recent years.
Content creators not only played games and entertained their audience, but their fan base was largely made up of people between the ages of 15 and 30, which is the most targeted demographic in terms of advertising. The target demographic has a 90% probability of being found, which a win-win situation for brands always. With younger generations, in particular, increasingly relying on their favourite online personalities and social media stars for product and lifestyle recommendations, brands can enjoy impressive results through influencer partnerships, building awareness, and demand for their products and services. It’s easy to see why the status of influencers is rising daily.
Out of all the influencers in the market, gamers are known to have the best audience engagement in terms of viewership and audience creator relationships. Audiences tend to admire their creators and feel more connected to them due to their high level of engagement. Not forgetting the fact that gaming influencers are easy to approach. For example- Products like gaming phones, if audiences see a gamer playing on a particular phone and giving good results in the game. The audience will definitely think about buying that phone.
Instagram dominates influencer marketing in general, but when it comes to gaming, YouTube stands out as the best option for gamers influencing traction. With some of YouTube’s most subscribed accounts being video game players, it’s clear to see that the potential reach for an influencer campaign of this kind can be enormous. If the brands and the gaming industry work hand in hand, the industry can yield a high amount of profits. There are a lot of gaming content influencers and audiences out there in the country. It will always be an easier and faster form of information dissemination.
Marketers have been diverting their focus towards the gaming and esports industry. Brands understand the potential of the industry and how rapidly the industry has grown. Brands that are industry-specific like ASUS, HyperX, MSI & AMD Ryzen etc always had their focus on gaming influencers. Surprisingly, brands that are not industry-specific have started investing in gaming talents judging on the potential and influential powers of the young gamers. Gamers are committed, consistent and loyal, rising popularity of gaming is something which is appealing to advertising and marketing hoping to align their brands with this loyalty.