Sony Kunwar, Co-Founder and Sr. Vice President, Windsor Digital

“Infinite is real, keep looking and never settle.”This is the mantra that Sony Kunwar, Co-Founder and Sr. Vice President Windsor Digital, holds as her firm belief. Her unique array of skills includes experience of over 10 years in the domains of business development, consulting, networking, sales, and marketing which she seeks to leverage to bring her founded venture, Windsor Digital, to new heights. Sony’s present scope of work includes administering the operations and planning of Windsor Digital. She also holds an equivalent position in Windsor Specialty Services, the parent company. Here she assists in growth and development of the respective lines of business thus adding to the value of the Windsor group. 


Successful business owners are constantly looking for new ways to grow their customer base and expand their businesses. However, expanding a firm is a difficult and time-consuming task. One of the most critical components of starting a business is having a steady pipeline of leads. A lead is a person, or a company if you sell to other businesses (B2B), who is interested in your products or services. The practise of generating actionable client interest in your company’s offerings is known as lead generation in marketing. This usually involves a customer initiating contact or providing contact information so that you can follow up on their interest in your company’s products or services.

Generating Leads: The First Step 

The first step in lead generation is to identify your target audience. You won’t be able to reach out to and sell to your target customer if you don’t know who they are. As a result, conducting research on your target audience and developing a clear idea of who they are, where they live, what they enjoy doing, how much money they make, their lifestyle and personality qualities, and so on, is vital. Whether you want to buy leads or create your own lead generation marketing plan, having a company lead generation strategy in place can help you turn strangers into paying clients.

Lead Generation Process

A visitor learns about your business by going to one of your marketing channels, such as your website, blog, or social network page. The visitor then clicks on the call-to-action (CTA), which is an image, button, or message on the website that urges visitors to take action. Following that, the user is led to a landing page, which is a web page designed to capture lead information in exchange for an offer. In exchange for the offer, your visitor fills out a form on the landing page. Although forms can be placed anywhere on your site, landing pages are the most typical location for them. A new lead is established as a result. That is, as long as you adhere to lead capture form best practices. 

Promotional Marketing Channels

Content: Users can use content to find their way to a landing page. CTAs might show inline, at the bottom of the page, in the hero, and even in the side panel, depending on the content. A visitor is more likely to click the call-to-action and move to a landing page if the content delights them.

Advertising and Retargeting: The basic goal of an advertisement is to persuade people to take action. If you want them to convert, make sure your landing page and offer match the ad exactly, and that the action you want them to take is straightforward.

Emails: Email is a great approach to communicate with those who are already familiar with your company, product, or service. It’s much easier to ask them to do something now that they’ve already subscribed to your list. Because emails are frequently cluttered, utilise engaging content and a stunning design to direct your subscribers’ attention to CTAs.

Social Media: Social media platforms make it simple to persuade followers to take action, from the swipe up option on Instagram stories to Facebook bio links to bitly URLs on Twitter. You may also sell your services on social media by including a call-to-action in the caption.

Referral Marketing: Referral marketing, often known as word-of-mouth marketing, is helpful for lead generation. That is, it increases your chances of generating more leads by exposing your brand to a bigger audience.

Summing Up

Depending on the platform on which you want to collect leads, online lead generation involves a wide range of approaches, campaigns, and strategies. Online lead generation encompasses a wide range of tactics, campaigns, and strategies, depending on the platform on which you wish to collect leads. There are several methods for generating leads. All that is required is to provide significant value, optimise each page of the site, and create unique content. It’s also critical to build excellent relationships with future customers. It is a well-known fact that converting leads into prospective clients is a difficult undertaking, but with the appropriate techniques in place, your company may soar to new heights. .

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