Shivam Soni, Founder & CEO, BeYoung Folks Private Limited

A budding entrepreneur – Shivam Soni, CEO – came up with a notion of establishing a home-grown e-comfashion brand that curates the latest fashion trend to every man and woman in premium quality and affordable prices. Over the span of 3 years, he has been achieving an array of milestones from setting up an in-house team in Udaipur, catering the “Beyoung Originals” PAN India to the excellent survival rate of a self-funded company. Coming from a business background and completing education in commerce stream, his fine-art in finance lets the brand to drive through exponential growth. He directly manages the business affiliations, production, marketing, and RnD. Starting at such a young age i.e. 21, and he has a great belief in young talents who have the enthusiasm to channel themselves in productive learning.


The past 2 years have been a total mess for businesses due to the frequent running lockdowns. These lockdowns have not just made people strict about going out, but also brought them to a situation where they are preferring shopping online more than going to the offline stores. Considering the safety purpose, contactless purchasing is becoming more preferable over the traditional buying methods.

Nowadays, even the most indispensable products like home cleaners and groceries too are being bought online as per the practices of “no stepping out” enforced. This has given a boom to fashion e-commerce brands the most because shopping and fashion were unstoppable even during adverse conditions.

It is not just about the norms of the company, but the government too imposed many legal restrictions that had to be strictly followed for cleanliness. Concerning this, people too had built-up trust in online shopping, after which online platforms have been accelerated.

Coming to the D2C business platform, it has turned out to be a boon to all because of the reduced prices in every manner. The channels from the seller to the consumer have been reduced because of lesser interruptions by the middlemen. Smaller channels have reduced the cost of the sellers. The consumers too have been benefitted from it. Prices of products have declined because of the least additional delivery cost. With this, they also get access to contact the respective seller directly in case of any malfunctioning.

As they say “the future is online”. This is being proved immensely after the lockdown. Offline stores are experiencing an immense downfall as people are aggressively shopping online. It is right after this, offline retailers realized that market is half if it is offline and double if it is online. Online markets have come up with numerous strategies which are approached directly to the consumers.

By eliminating the need to have a middleman for connecting the buyers and sellers, the ratio for building trust between the two has increased. Now the businesses have total control over their manufacturing, and somehow they can directly understand the customer’s demand on the basis of SEO. This also creates more customer-oriented products through the D2C channel. It eliminates the risk of damaged products because of direct manufacturing and simplified sales. According to reports stated by Indian the Indian D2C market is expecting a hike of $100 billion-plus mark.

At present, India is facing a major hike in direct to customer market. Presently, around 800 D2C brands are ruling the online market. Some of the startups like Beyoung has got their boom right within 3 years of being a start-up. Services of such top-notch brands is available in both rural and urban areas. Fastened delivery, quick addressing etc. are some of the perks which online services can readily provide.


With the fast pacing digital world, D2C business has emerged out as the need of the hour. People have now switched more to online stores and so do the retailers need to do. The world is soon to be a digital world with everything online.

Content Disclaimer

Related Articles