Sidhavelayutham M, Founder & CEO, Alice Blue

Sidhavelayutham Mohan is the founder & CEO of Alice Blue, one of the leading online stock broking firms in India. Born in a farming family, he started his entrepreneurial journey in a small southern town of Erode in Tamil Nadu. He holds an MBF (Management of Business Finance) from the Indian Finance Institute and a Master’s Degree from the IIM Bangalore, specialising in Management Program for Entrepreneurs and Family Businesses. As the CEO, Sidhu oversees the operations, new product development with special focus on risk management initiatives. With expertise in analytics and strategic planning, he leads a team of experienced professionals in capital markets, asset management and associated financial services


With growing digitization and increasing awareness regarding trading and investment, Online Trading Platform adoption & demand are likely to increase during the forecast period. There have never been so many opportunities to trade and invest using mobile devices. It has only taken a few years for the market to explode, and now every serious online broker has an app to offer. Increasing technological advancements are driving the popularity of online trading platforms. In order to provide a user-friendly and advanced platform for trading and investing, developers and service providers are conducting a variety of product development analyses. Moreover, as a result of the COVID-19 pandemic, online trading platforms are increasingly adopting digitalization in order to streamline their business models.

Globally, the online trading platform market is expected to grow from $9.6 billion in 2021 to $10.21 billion in 2022 at a compound annual growth rate (CAGR) of 6.4%. Moreover, the market is expected to reach $13.13 billion by 2026 at a compound annual growth rate of 6.5%.

In today’s technologically advanced world, mobile applications have become synonymous with comfort and convenience. As they have swept the world of personal finance, more and more people are becoming investors. It used to be that trading stocks, bonds, and securities were the exclusive prerogative of those who could afford a stockbroker and were aware of the benefits of wealth accumulation. Due to the proliferation of smartphones and the reach of the internet, everyone can now trade. As stock trading becomes more digitized, it is also becoming more accessible and easy.  

The use of trading apps reduces traders’ time and increases their profits. Furthermore, even though mobile trading is a relatively new concept, much of the software is already quite advanced. Only a few years ago, mobile trading apps were very basic, and many didn’t even support actual trading, only analytics. In today’s market, you can do pretty much everything you can with a full-blown platform using a trading app. 

Key benefits of Trading apps

Cost-effectiveness: Trading through an app can save you more money than using a stockbroker. In traditional trading, the consulting fee or commission due to the stockbroker is much higher than the fee charged by Robo advisors.

Convenience: With the trading mobile application, opening a trading account online is a simple and painless process. You can create an account and track your investments at your leisure using only a mobile internet connection. Online trading apps also help you save time and carry out your trading activities while on the go.

Always keep track of your investments: Most online trading apps are designed to show all of your investments and their performance in a single interface. Furthermore, you can buy and sell your shares whenever you want, while also calculating your profits and losses.

There is no middleman: A trading app limits interaction with brokers in addition to lowering broker fees. Investors can select from a variety of portfolio recommendations made in the app based on the brokerage that provides the app’s meticulous research.

Faster transactions: Not only is it possible to place orders for buying and selling shares on trading apps but payment and collection for such transactions are also quick. These apps provide a variety of online payment methods that make life easier.

Better control: With the ability to trade literally at your fingertips, you can buy or sell without relying on your broker’s availability. Investors can make trades instantly, review all of their options, and monitor their investments without having to wait for a broker to tell them what their best option is. Because investors can make decisions without interference from others, they gain more control over their investments.

Improved comprehension: This is an app to learn about the stock market if you prefer a more hands-on approach to your investments. Online trading apps require you to make critical decisions without the constant guidance of a broker, familiarising you with your money and the nuts and bolts of the investment world. This could be a useful path of self-learning for aspiring investors.


Trading through a mobile application gives investors the confidence to enter the stock market without being spoon-fed all the time. It gives them a sense of control and allows them to explore options that are suitable for them in their own time. Almost every brokerage firm now has its own online trading application. Mobile app growth is undeniable and unstoppable. Some apps are even attempting to integrate artificial intelligence, and new features are being added to such apps. Many people prefer mobile trading because of its efficiency, ease of use, flexibility, security, and increased accessibility. While fully integrating trading features into a mobile app may take some time, the future of trading may be entirely mobile.

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