Pooja Nagdev, Cosmetologist, Aromatherapist, and Founder of Inatur

Pooja is an internationally acclaimed expert in the area of natural ingredients. Her research work and formulations that combine ingredients from diverse sciences like Aromatherapy & Ayurveda are well appreciated in the technical lobbies. In pursuit of her passion, Pooja studied cosmetology & Aromatherapy from UK and Canada. She practised principles of Ayurveda to deeply understand the relevance of ancient science in the present day. A Masters in Business Administration from one of India’s leading universities helps Pooja lead her organization and team efficiently and dynamically.


COVID-19 has attacked the global economy and brought it down on its knees. It goes without saying that the Beauty, Wellness and Aromatherapy industry has not been spared either. Companies and brands are struggling to keep their business afloat and finding their survival challenging. In these changing times, brands will have to provide an overall package to the customers with a focus on care and product safety. The demand for natural beauty products that are considered safe will be on the rise. Consumer preference will shift to product efficacy, ingredient safety, and function.

There is a surging demand for essential oils and is expected to reach USD18.6 billion in 2020 globally. The essential oil contains the essence of plants. It is used for a various home remedy and for different ailments related to skin & hair care, Insomnia, Muscles Pain, Relaxation, Cold & Cough. These oils help in the overall well-being of body, mind, and spirit. There are numerous ways the essential oil helps in keeping us well and active. Essential oil to your health routine helps in improving one’s immune system.

Aromatherapy is a natural and alternative way of healing one’s body and mind. This time, people are more anxious, and there is a need to increase one’s immunity. Essential oils such as lavender, lemongrass, basil, tea-tree, lemon, eucalyptus and so on, have strong anti-bacterial properties.

The essential oil can be used in several ways from application to one’s skin, Inhaling, ingesting or for environment cleansing purpose. One can inhale essential oil using a diffusor, steam or dry evaporation using a cotton ball. These oils are completely natural and carry the same properties as of the flower, leaves or bark. Pure essence can be added to food and drinks as well.

They can also be diluted to any carrier oil or cream for babies during their massage, or for any specific skin concerns. Sesame seed oil blended along with lavender oil is excellent for massaging babies.

When essential oils are applied topically, they not only benefit the skin but also penetrate inside to be absorbed into the bloodstream where they infuse more intense therapeutic benefits. Their odoriferous molecules are inhaled, which means the essential oils can affect us on an emotional and mental level as well. They help to calm our mind and improve our breathing.

Especially these days, most of us are having some sort of stress. Mental health is as precious as physical health.

These oils that one can use for calming a stressed, anxious mind. One can try making a blend of Petitgrain, Clary-sage, Lemon, Marjoram, Neroli, Nutmeg, Roman Chamomile and Lavender.

We all are aware of wonders of green tea for increasing immunity, have you tried adding some Holy Basil oil (Indian Basil) to it. Just one drop has a wonderful effect on increasing immunity when consumed regularly.

The following oils can be added to our tea or herbal drink (kadha) that we have these days: ginger oil, clove oil, cinnamon oil, basil oil and lemon oil.

Aromatherapy is alternative medicine from the west just like we have Ayurveda from the East. In this time of crisis alternative therapy is something we all should try.

So, here is my take on this. The beauty industry is a booming industry and will continue to thrive and so this the aromatherapy sector. The need for skin & hair care and hygiene, along with an aspiration to look groomed and feel good, will drive this industry at a steady pace. Beauty and wellness make one feel more confident about themselves, and this will never go away. However, with the closure of Salons, Beauty Clinics, and even Hotels, the bulk-buying of beauty and wellness products have also come to a grinding halt. This will have a negative spiralling effect on both beauty professionals and distributors/manufacturers. We will have to stay cautious and manufacture only what can be supplied and consumed in the market.

Now, there is an increased awareness about the natures secret ingredients and goodness they have to offer. Aromatherapy and essential oil are the need for an hour, and we all have these oils handy with us to blend in and experiment.


More about Pooja Nagdev

“Beauty should not just be a result of our products. Beauty should be in every process we undertake from, selecting ingredients, making these products, and handing them over to our customers. Beauty, Nature & Ethics must integrate seamlessly with what we do, how we do it & why we do it.” It was with this vision that Pooja Nagdev set upon the endeavour to create Inatur. She believes that nature has many more treasures than we have known. This inspires her to carry on innovating and creating newer, safer, eco-friendly, and more effective skincare products. Inatur is fueled by passion and perfection. Pooja led the development of Inatur with focus on ethically sourced natural ingredients and drew inspiration from Ayurveda and Aromatherapy and ensured that every single product was crafted with Purity and Passion.

With a keen sense of Business and Consumer preferences, Pooja set up a chain of flagship stores in prime locations in cities like Delhi, Bangalore, Pune etc. to ensure that products are delivered with the same passion and positivity with which they are crafted. These stores today have become synonymous with endearing ambience and soothing aromas. She brought out the unique concept of Facials by Inatur, India’s first facial only studio where trained therapist whip out fresh facials to the delight of clients.

She has been felicitated with Make in India Award for her contribution in the field of Ayurveda. Very recently she was honoured with Business Person of the Year Award for Leadership and Business Acumen.

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