Rohan Sharma, CEO & MD- RK Jewellers-South Ex2

Rohan Sharma (Managing Director) – Rohan Sharma, an engineer, MBA, and Graduate Gemologist, is the one responsible for the overall operations and growth strategy of the company. He focuses on making products that are not bound by geography, age or time. They should have an aspirational value and can be passed on from one generation to the other.


With the changes in technology over time and the boom in the ecommerce industry there is no doubt that every single thing is made a lot more convenient on everyone’s part. As we are living in the modern era where shopping, buying, communicating with our loved ones and friends, is all made a lot easier through the use of technology. And when it comes to jewelry production, the effects of modern technology are impressive and unparalleled.The jewellery industry is slowly adapting to technological advancements that have revolutionized other sectors. 3D printing, augmented reality and computer-aided design (CAD) are now an exciting reality. One, which presents a whole new way to design, produce and shop for jewellery. And it seems that more and more online stores will need to adopt these technologies if they want to stay competitive. We know VR / AR is being widely adopted by most industries, and in jewellery as well, it will change the retail experience and the way consumers interact with precious gems and jewelry. As many major brands are adopting this technological advancement, it seems to be an important aspect to be considered by Indian jewellers. It seems that technology is truly the next frontier in the jewellery sector. This technology solves a few of the challenges that have kept the jewellery industry from transitioning to digital trade. Face recognition software proved to be a hit with the makeup and hair styling industries. Now, augmented reality allows clients to try out rings, bracelets and necklaces without leaving their home. And all they need is a webcam. This makes browsing and shopping for jewellery online easier. This new trend holds great potential for jewellery distributors, designers and shoppers alike.

Even though India has a large number of artisans who have expertise in handcrafting jewellery, slowly and steadily the country might move to 3D printing. The combination of computer-aided design (CAD) software and a 3D printer is becoming more and more mainstream. The benefits to designers are many and easy to spot – faster production times, easy corrections and amazing amount of detailing. Jewellery in gold, silver, bronze, copper and brass is created thanks to Lost-Wax Printing and Casting. This technology expands on modern 3D printing technology as well as traditional metal casting. The end result pieces are – far more versatile, complex and customized. The benefits of 3D printing in jewellery are clear that the cost and labor savings are phenomenal for both buyer and seller. Not to mention making clients a real part of the making of the pieces in real-time. For the first time, customers can participate at every stage of the design and creation of the jewellery they’ve chosen. Without a doubt, this makes the shopping experience more personal and

exciting. Also if we look into the emergence of affordable, light-weight jewellery wouldn’t have been possible without digital technology. This technology allows jewellery makers to create intricate, light but strong metallic designs. Through the process, a thicker layer of silver or gold is created which keeps the weight light, but products like earrings more durable.

Even though this technology might take some time to grow on Indian audiences as we have more of an inclination towards handcrafted designs, this has already become a global trend and would eventually be adopted in our country as well.

Today, buying jewellery is much more about the experience. Individual pieces are a status symbol and customers want to leave their personal mark on what they buy. The combination of 3D printing and augmented reality makes it possible to divert from mainstream designs. As a result, customers can customize pieces to their own specifications. The use of virtual inventory is doing so much more than empowering consumers. It is removing all physical frontiers from the design and crafting process to allow for light, unique and affordable pieces.

Gone are the days when visiting a jewelry store was the only way to buy a jewelry item. With changing times customers are now quite comfortable purchasing even big-ticket items online. Accordingly, the Indian jewellers are moving towards having an online presence to support the busy schedules of their customers and reach a wider audience. Some of these online stores even allow shoppers to personally design their piece of jewelry with just a few clicks.

As ecommerce already took a boom and Covid-19 has changed the way people want to shop, having an online presence has become more important than ever. It has created limitless market opportunities and has enhanced the supply chain. The hybrid retail model has eliminated the market limits for jewellery brands. Even when we have a store in Delhi, we are able to deliver products in any part of the country as well as the world. This is how things stand with the integration of offline and online channels in jewellery retail. Supply chain processes have become far more streamlined, efficient and fast. Payments are made digitally and products packaged in a touchless manner and dispatched across the country ensuring that the customers don’t need to wait for weeks or months to get the product they want.

In conclusion we can say that Modern technology and ecommerce are making the jewellery landscape much more interesting than ever. Customers have a far greater number of options and platforms to choose from among new, unique and affordable product offerings. With the evolution of new tools and constant innovations, it is almost a certainty that this buyer and seller experience will also steadily improve.

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