Meghna Saraogi, CEO and Co-Founder, mirrAR

Meghna Saraogi, the CEO and Founder of mirrAR, has built the world’s first-of-its-kind augmented reality (AR) tech platform that lets shoppers virtually try-on jewellery, makeup, watches, eyewear and more without actually wearing them. Meghna was a visionary who could see how the world was transitioning to a digital domain and how social media was changing people’s lives. She foresaw how Augmented Reality (AR) might fundamentally revolutionize the user experience in the eCommerce industry, and founded StyleDotMe in 2015, followed by mirrAR in 2017, which is a sister concern of StyleDotMe.


Retail is the offer of labor and products to consumers. A retailer buys merchandise in huge amounts from makers, straightforwardly or through a distributor, and afterward offers in more modest amounts to customers for a benefit. Retailers are the last connection in the production network from makers to customers. 

The boost in AR after technological improvement, has been enhanced to every industry, including healthcare, gaming, and retail, and the market for AR has become so enormous that forecasts indicate it will be worth $61.4 billion by 2023. When we focus on AR in retail, Wikitude estimates that 32% of customers regularly utilize the technology and that 73% of smartphone AR users are very satisfied with their experiences. These retail data for augmented reality show how the market has embraced the technology and is expanding rapidly.

This can clearly be defined as the future of retail business from age-old techniques, now after the pandemic when businesses opted for AR, many even went omnichannel. This basically helped them to save inventory space and provided consumers a wide variety of options to choose from.

AR with great ease solves age-old problems of inventory and customer management in the jewelry, beauty, fashion and decor industry via digitized versions of SKUs that could be carried and tried on anywhere and everywhere across the globe. The technology today aims at curating online and offline (in-store) virtual experiences to set brands apart from their competitors and increase their conversion rates. The integration has helped brands increase their sales by up to 30%, elevate customer engagement by up to 160% and reduce return rates by up to 37%, over & above creating an impeccable world-class experience for their customers!

It has also proven effective in distinguishing companies from their rivals and boosting conversion rates by designing immersive in-store experiences. Several well-known brands like Tanishq, Kalyan Jewellers, Hazoorilal Legacy, Bhima Jewellers and Forevermark have adopted the AR technology by integrating the solution into their websites, branded apps, social media profiles, and offline retail stores.  

The Indian fashion industry is using expanded reality to associate with the new advancement in the market. With maybe a couple of exemptions, the innovation that is presently accessible hasn’t yet been used to its maximum capacity. The achievement pace of computer generated reality as a medium is at this point unclear, however, as it is virgin ground. The computerized system arrive voluntarily without a doubt increment, however for design tech, the emphasis is on the matter of style, not the scope. AR necessities to turn into a real business to get acknowledgement. All what’s more, the present moment, its local impact is seen capably in India’s significant urban communities.

Fashion is a recurrent and ground breaking industry, very much like innovation. From the improvement of the sewing machine to the development of web based business, the design business has forever been at the cutting edge of advancement. The design business is one of the greatest on the planet and is supposed to be valued at more than $3T before the decade’s over. Right now, style tech is growing more rapidly than any other time. Various forward leaps show how innovation is robotizing, customizing, and speeding up the design business. These developments incorporate robots that sew and cut texture, AI calculations that gauge style, and apparel that can be worn in augmented experience. Meanwhile, the business is looking into processes all through the value chain to reevaluate itself as it faces a very much past due conflict with its ecological and social outcomes.

With insignificant inclusion, Augmented reality (AR) means to overlay computerized highlights over genuine viewpoints. Marker-based and markerless expanded truth are the two subtypes. Your capacity to show your pictures and data will rely upon which of these AR sorts you select. Independent of the kind, all clients of expanded reality get a vivid encounter. The most famous ways of encountering augmented reality (AR) as of now incorporate glasses or a camera focal point, however as interest in the innovation develops, new equipment and focal point choices are being made accessible. AR is commonly composed of five significant parts; Artificial insight, AR programming, Processing, Lenses, and Sensors.

It’s amazing the way that the intelligent learning model tracks buyer’s appearances and hands to find and place things unequivocally where they should be. As more & more  data is dealt with into the AI model, it turns out to be more sharp and more fluid.

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