Chaitanya Nallan, CEO & Co-founder, SkinKraft

An effortless leader, Chaitanya is the force behind the grand vision of customized beauty. He is at the forefront of our content-driven, customized e-commerce initiative. Chaitanya, an alumnus of IIT, Kharagpur and International School of Business (ISB), Hyderabad, has a decade-long experience of building and growing high-performance tech start-ups, which includes India’s first permission-driven mobile advertising platform company mGinger.


Skincare industry has evolved from the traditional beauty standards we have been following for centuries. Now for each curve on your face exists a skincare product to keep your skin nourished. Being the uprising technology, artificial intelligence is expanding into different fields including the skincare industry. Almost every skincare brand is now opting for AI hoping to make the skincare services consumer-friendly and technologically advanced.

Even a few years ago, the scenario was far different. We were manually analysing skin issues and trying out new products. Especially for the personalised skincare industry, attending every skincare need manually for each consumer was exhausting and time-consuming. However, with the help of AI, these painstaking manual works can be easily done virtually.

Here are some advantages offered by artificial intelligence for the advancement of the personalised skincare industry. Have a look!

Manufacturing Personalised Product

Artificial intelligence is used to analyse individual skin tone, skin type and facial structure. The AI offers a questionnaire to the customers that will provide relevant questions about that person’s skin issues, habits, preferences for treatment, etc. Once the consumer answers all the questions, the data is stored. Now, the algorithm will analyse the data and match it with a skincare regimen that aligns with the consumer’s targeted skin goals. In short, AI will allow the consumer to get the best possible personalized skincare within just a few clicks.

Virtual Product Trials

Artificial intelligence has changed the meaning of product trials in the beauty industry. Now, with the help of AI, you can try hundreds of products virtually.  Virtually you can apply makeup, lipstick, choose a great foundation shade or try out a new eyeshadow palette without even applying it on your face. The virtual mirror allows you to see how the product will look on your face. Most beauty brands nowadays are using virtual mirrors as it saves a huge amount of money by removing the cost of test samples for customers.

Consumer-Centric Products

Skincare brands use AI algorithms to analyse customer feedback. The algorithms go through comments, reviews and feedback of customers on different media platforms. Those comments and reviews help to understand customer needs, the required improvements in the products, likes and dislikes, etc. Earlier this process was done manually through feedback forms and questionnaires. Naturally, the process was time-consuming and hectic. With the data collected by AI, a simple business analysis would help the company in producing consumer-centric products. AI has truly made business easier.

The skincare industry is undergoing a massive conversion as far as AI is involved. AI has opened the door for new possibilities and opportunities for skincare brands. But these opportunities also carry risks and challenges. A lot of consumers may not find virtualization appealing. Convincing them to adopt the changed version of the skincare industry is a new challenge.

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