Santosh Srivastava, Marketing Manager, Numero Uno

Santosh Srivastava, a marketing professional, has experience of over 15 years in marketing, having taught consumer behavior and advertising at MBA colleges before leading marketing plans for Numero Uno. A sound professional, Santosh is an avid reader of advertising and marketing journals. His expertise is in both brick-and-mortar and digital marketing.  Santosh, who has an experience of over 10 years at Numero Uno, has written content for marketing study materials for some of India’s well-known universities such as LPU, Amity, NMIBS, Manipal University.


Every year, retail competition becomes more intense. Technological advancements and changes in how people communicate have made it even more challenging for small enterprises to be seen and heard. That is why it is critical for you to consider new methods of gaining more attention while enhancing your existing client ties. Traditional marketing methods, such as purchasing advertisements in newspapers and on television, have become outmoded. It is less productive today than it was previously. Inbound marketing has supplanted it with low-cost solutions that foster a two-way interaction with customers: interacting more with customers rather than simply attempting to connect with more customers. Pay-per-click advertising is one of the most effective inbound marketing tools available, but it can quickly become costly if not regularly managed. Furthermore, if you don’t have a good internet presence, it may result in lower sales or poor perceptions. The 3 marketing tasks listed below will teach you how to improve your internet presence, convert more sales, and attract more attention.

Enhance Your Website

Today’s retail websites must reflect how people utilize the internet. Because consumers prefer smartphones to desktop computers, your website must be mobile-friendly. It should also be more engaging, whether via the use of a chat bot or by the presentation of surveys to improve the consumer experience. The goal is to promote engagement by providing relevant information.2: Be a part of the online world


Begin a word-of-mouth marketing campaign with your customers. Their proposals have the potential to bring in more prospects and increase conversion rates. Simply urging them to tell their friends about your company is a good place to start. Another wonderful approach to get started with this type of promotion is to reward loyal customers with recommendations and give them discounts to pass on to first-time consumers.

Social Media

Customers will ignore your product posts on social media if they don’t capture their attention. A interesting story will spark their interest. One of the most effective methods is to use video. You can also include useful hints and other information that your readers may find fascinating in a blog article. Remember that you are the authority in your field, thus people will go to you for answers. When you share other people’s posts on social media, you expand your network by introducing yourself to new individuals. Make certain that the posts you do publish reflect your brand and the way you want to be perceived. This entails being aware of the history and veracity of such posts.

Apart from all this Free Stuff, Discounts and Deals, Getting to Know Your Customers Better, and Promotional Events and Contests also acts as a catalyst!

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