Sagar Nair, Co-Founder & CEO, Qlan

Considered as a master mind of inspiring and imaginative thoughts with a dynamic personality, he is on a mission to support the thriving esports and gaming industry in the country. Over the years, he has acquired extensive knowledge as a brand builder, experiential marketer and conceptualizer with demonstrated experience of over a decade in the media and live entertainment space. He is the pioneer in building some of the India’s largest events and content IPs during his professional journey at Zee Live Entertainment, Laqshya Media Group and Star India Pvt. Ltd. to name a few.

 

The Gaming industry in India is on its road towards becoming one of the top industries globally. Social interactions within the gaming space have reached new heights with new gaming platforms and live PvP games emerging every day.

In a way, a game engine matches more people on a daily basis than an actual social media platform or a dating website. An average gamer makes more friends through matching in a game lobby with fellow gamers while maintaining the same interests. Nearly 80% of India’s youth are engaged in online gaming & nearly every multiplayer game has a voice chat feature which makes communicating and socialising with fellow gamers that much easier. Match with a good player and he/she is flooded with friend requests from the lobbies they were just a part of.

As gaming & Esports has picked up in India in the past years, the numbers of gamers emerging have also increased drastically but to date finding a good player to game with is a big challenge. That is where a platform like Qlan steps in, to unite gamers looking for like-minded and likely skilled gamers to connect with, consumes personalised gaming content, create a squad and feature their gameplay within a targeted community.

Forget time and location, gamers are connected all over the globe playing various games looking for new gamers to connect and game with. Multiplayer games like Valorant, Fortnite, BGMI, Free fire, CODM and many more across all platforms host and connect millions of gamers on a daily basis. Many people watch gaming content on social media platforms and develop an interest in gaming to start gaming themselves & introduce their knowledge to gaming to connect with the community.

Many streaming platforms such as Twitch, YouTube, Loco, Rooter etc. have gamers streaming 24*7 where viewers visit to connect in the comment section with them and each other. Many gaming companies themselves create forums with common and interesting topics for their users to visit, connect and provide feedback on their products.

Apart from multiplayer games, story mode games are also a big point of discussion amongst the gaming community. Platforms like Reddit promote gamers to start a discussion about their journey through these story mode games and get others’ views on the same and discover many new things they might not have in their journey, many easter eggs about these games are discovered and discussed in such a way.

Millennials of this generation are more engaged in gaming as it has become a viable career option too. Gone are those days when gaming was only considered a waste of time or a source of entertainment. Showcase the right set of skills on a social media platform and just watch as it goes viral, next thing you know you have esports orgs reaching out to you to hire you as a professional gamer.

Many people consider that gamers who sit indoors for days are less connected to the world out there. The truth is, gamers playing multiplayer games, which most gamers do, speak to & connect with more new people than most people every single day. There is no limit for the gaming industry considering the developments in the past few years and the gaming community is one that unites the globe.

As per the recent FICCI-EY media and entertainment report 2022, The number of Esports players doubled from 300,000 in 2020 to 600,000 in 2021, Esports revenue grew by 29% from INR7.5 billion in 2020 to INR9.7 billion in 2021, Esports teams also grew by over 50% from 60,000 in 2020 to 100,000 in 2021, The total prize money in 2021 crossed INR 200 million and there is also a meteoric rise in viewership, from 600,000 hours in 2020 to 2 million hours in 2021. As a result, the interest of brands in this segment is increasing, with 72 brands investing in 2021 (up from 45 in 2020) and expected to reach 100 brands in 2022. Get your name in this list; get involved in gaming & esports “the new social media of Millennial”.

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