Sunil Chari (Managing Director) and Edward Menezes (Executive Chairman), Rossari Biotech Limited

Mr. Sunil Chari is the Managing Director and Co-Founder who drives the growth of Rossari Biotech Limited. He is one of the founders of the company and has been a member of the Board since incorporation of the company. His passion for the business, people and processes provides Rossari a competitive edge in the marketplace. With over 30 years of experience in textiles and auxiliary chemicals, he brings to the table his vast knowledge and market wisdom to make Rossari Biotech a leader in the industry.

Mr. Edward Menezes is the Executive Chairman and Co-Founder of Rossari Biotech Limited and mentors the Company’s technical, manufacturing and marketing initiatives. He is the co-founder of the company and has been a member of the Board since incorporation of the company. His varied experience over a period of 34 years of functioning in textile processing of mills has enabled Rossari Biotech reach new heights. Under his leadership, Rossari Biotech has achieved significant milestones including the successful launch of their IPO amid a pandemic.



Legacy brands can form the core of a successful business, especially for specialized companies with the appropriate organizational structure and the right operating model to realize their potential. The success of such businesses has a lot to do with the founders who have certain school of thought and envision the best of their organization. While, one cannot undermine the role of the founders in the success of a business, one cannot overlook the fact that young leaders are playing a proactive and disruptive role across boardrooms today. Our world is undergoing a transformation, be it the way we conduct businesses, manage vendors and supply changes – everything is changing rapidly. This implies that our leadership skills should also evolve with the changing times to ensure business continuity and profitability. Sticking with traditional leadership skills may not help the company flourish in the new environment. A company’s culture should be developed from an outside in approach rather than an inside out approach. This in turn can influence the behaviour of employees and the performance of the company. Old-school leadership tactics may hamper one’s ability to attract and retain the best of today’s technology savvy and dynamic employees, who are in demand in the industry.

Taking cognizance of this fact a growing number of established businesses are looking at appointing younger leaders at the C-suite level to leverage their energy and innovative ideas. There are multiple challenges an established business faces over time like change in culture, adoption of technology and investment in human capital, etc. A new-age leader usually is someone who likes to change the rules to achieve the unachievable. One aspect being adoption of technology to change the way we learn, implement things and increase productivity at every level in the organization. Here are some ways new leaders are making a difference in established businesses.

Increased involvement at grassroots level

Today’s new age leaders believe in being involved at the ground level to help their team overcome difficult situations. While, some leaders from the previous generation found it difficult to stay connected with their employees across levels considering their busy schedules, new age leaders try to stay connected with their team to understand the on-ground situation for course correction if a need arises. This means that the leaders should get onto the field to understand the ground realities and support their staff members in difficult situations. Only once they do this they can appreciate the struggles of their employees, see where change is needed and assess how the change can be implemented.

Handling Mergers and Acquisitions

Every merger or acquisition is different hence it requires different understanding and efforts from the stakeholders involved. It is the leader’s responsibility to drive integration from the time the deal is signed through to closing and implementing it. This means that there is huge responsibility on the leader’s shoulders to prove their mettle. While leading an M&A leaders step outside their regular role and lead cross‑functional programs through such high‑impact, high‑profile initiatives. As the torchbearer of the initiative, young leader navigate complex situations successfully, build cross‑functional relationships and bridge cultural gaps. Young leaders are actively looking for such opportunities to make a significant impact on the growth of their business.

Innovation across operations

Today’s young leaders are passionate explorers in quest of endless possibilities. They are courageous enough to take that leap of faith and follow it through all the way to the end. This enables them to bring innovation across various operations like manufacturing, supply chain management, marketing, etc. They take the Kaizen philosophy seriously and are always looking to make small tweaks to make their business better. Be it automation across the supply chain or leveraging digital marketing tools including content marketing, SEO, social media, Google Discovery, etc. they are focused on getting things done quickly. Young leaders have made many such amends as they wish to lead through the rapidly changing business scenario. They have reimagined their vision, purpose, their partnerships, resource optimization and communication to bring innovation across operations by leveraging technology.

Many established companies have innovation hubs by getting together researchers or third party research agencies, to bring about innovations across business offerings. The important thing is that these centers give employees and researchers the liberty to innovate, to come up with new products and services that can help the business thrive in the ever changing corporate environment. This is something that, older leaders did not focus much on, causing the business to lose its charm in the course of time. Young leaders understand the importance of staying relevant with the changing times hence it’s a core focus area for them.

Focus on the financial performance while focussing on sustainability

Earlier, business leaders had a false belief that they can either have profits or sustainability, but not both. However, this is incorrect, and new age leaders have taken this into account to grow their business while reducing impact on the environment. Young leaders understand the benefits of this like increased competitive advantage, innovation, and significant cost savings through environmental sustainability-related operational efficiencies. Moreover, increased interest from investors, especially with listed companies, along with the other cost saving benefits, result in improving the credibility and financial performance of the company.

Preparing for the future by leveraging the power of technology  

Even before the remote working policies came into effect, organisations relied on digital collaboration tools and understood their potential. Young leaders are involved in reducing the work load of their employees, making it easier for consumers to buy their product & services and providing convenience at every step. Hence technology and automation have become the foundation of every operation in the business to increase productivity, collect and derive insights from data, communicate with employees, close contracts and many other such tasks. However, they need to focus on training their staff well to make sure the technology is being used to its optimum capacity. To protect the business’s ROI and get the most out of any newly deployed technology, every employee should be on board to utilize technology effectively, for the business to start displaying positive results.

Today’s young leaders must lead established businesses through a revolution that keeps the business relevant despite all the disruption in the external environment. Adapting to the dynamic socio-economic environment, technological implications and changing needs of customers are some of the critical qualities required today to keep a business running successfully. The founding members show a lot of faith and trust while handing over operations of their businesses in the hands of young leaders. Hence, it is important that they put their best foot forward and achieve the unachievable!

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