Dr. Maida Affan, Co-Founder & MD Communications, Pulse 360

Dr. Maida Affan is a healthcare marketing and communications professional with 8 years of industry experience. She has a successful track record in B2B content marketing strategies that drive organic growth as well as in developing strong personal branding strategies through thought-leadership content. She demonstrates an in-depth understanding of identifying brand differentiators to improve brand positioning in a highly competitive market and incorporating important digital touchpoints to meet the users where they are. As the host of a digital health podcast, she facilitates knowledge-sharing between industry experts, entrepreneurs, enthusiasts, and emerging leaders. She also plans and promotes virtual healthcare events such as webinars, summits, and online conferences.


As a millennial clinician entrepreneur, I am genuinely excited by the potential for technology to revolutionize healthcare delivery and communication. The rapid advancements in AI, big data, content, life sciences and connected care are unlocking new possibilities that we could only dream of a few years ago.

During my healthcare marketing journey, I’ve witnessed firsthand how these innovations can break down barriers of health disparities, enable accessibility to remote care, and facilitate personalized treatment plans for patients. We are collectively striving to create a better and more inclusive world and by ‘we’ I mean Big Tech, Small Tech, healthcare professionals, patients and everyone in between. The pandemic was the major equalizer and exposer of the pitfalls in an already struggling healthcare ecosystem.

What is Prompt Engineering?

Prompt engineering involves designing and refining prompts or queries to obtain more accurate and relevant results from AI systems. These systems, which rely on machine learning models and algorithms, are trained on large datasets to learn patterns and generate responses based on the input they receive. In healthcare, prompt engineering can be applied to various NLP tasks, such as medical coding, clinical documentation, AI chatbots, patient engagement, communication and decision support.

A well-designed prompt can considerably enhance the performance of AI models by guiding them towards producing more accurate and contextually appropriate outputs. This is especially important in healthcare, where accuracy and precision are crucial to ensure patient safety and effective treatment.

Applications of Prompt Engineering in Healthcare

There are several use cases where prompt engineering can be incorporated into healthcare workflows. Some of the most significant include:

Improved Accuracy

By refining the prompts used to interact with AI systems, healthcare professionals can obtain more accurate and relevant results. This is particularly important in tasks such as diagnostic assistance, where errors could have severe consequences for patients.

Enhanced Efficiency

Prompt engineering can help streamline healthcare workflows by reducing the time and effort required for manual tasks, such as coding and documentation. By automating these processes through AI, healthcare professionals can focus on more critical aspects of patient care.

Cost Reduction

The improved accuracy and efficiency brought about by prompt engineering can lead to substantial cost savings for healthcare organizations. By minimizing errors and automating repetitive tasks, hospitals and clinics can reduce their operational expenses and allocate resources more effectively.

Better Decision Support

AI-powered decision support systems can provide healthcare professionals with valuable insights and recommendations based on data analysis. Prompt engineering can ensure that these systems deliver more accurate and relevant suggestions, ultimately leading to better patient outcomes.

Medical Coding

Medical coding is the process of translating clinical documentation into standardized codes that can be used for billing, reporting, and analysis. By employing prompt engineering, AI models can be guided to generate more accurate and relevant codes, reducing the likelihood of errors and costly billing disputes.

Clinical Documentation

Clinical documentation involves recording patient information, diagnoses, and treatment plans in electronic health records (EHRs). Prompt engineering can be employed to develop NLP models capable of understanding and processing this information more accurately, ultimately leading to better patient care and more efficient workflows.

Diagnostic Assistance

AI-powered diagnostic tools can help healthcare professionals identify potential health issues based on patient symptoms, medical history, and test results. By refining the prompts used to interact with these tools, healthcare professionals can obtain more accurate and contextually appropriate diagnoses, reducing the risk of misdiagnosis and improving patient outcomes.

Decision Support Systems

Prompt engineering can be applied to enhance the performance of AI-based decision support systems, which analyze data to provide healthcare professionals with recommendations and insights. By ensuring that these systems generate more accurate and relevant suggestions, healthcare professionals can make better-informed decisions when developing treatment plans.


Telemedicine platforms often rely on AI to facilitate communication between patients and healthcare providers. Prompt engineering can be used to improve the accuracy of these interactions, ensuring that patients receive appropriate advice and support remotely.


As a passionate healthcare professional striving to improve patient engagement and care via tech-enabled and data driven processes, the crucial role of healthcare professionals in the development, implementation, marketing and communications of health tech solutions cannot be emphasized enough. 

As one of the primary users and providers of care, our input and expertise ensure that technology is designed and knowledge is aptly translated to address real-world challenges and improve patient understanding and outcomes. By incorporating clinician-guided processes, health tech can better align with the needs, workflows, and priorities of healthcare professionals and patients leading to increased adoption, efficiency, and effectiveness in clinical practice.

Not only does this approach foster a better understanding of the clinical context and patients’ needs, but it also helps in identifying potential pitfalls and barriers to adoption. By combining the expertise of healthcare professionals with innovative technology, we can create a more responsive and patient-centered healthcare system that benefits all stakeholders.

Content Disclaimer

Related Articles