Sheshgiri Kamath, CEO & Co-founder, Kapture CRM

Sheshgiri Kamath co-founded Adjetter in 2011 along with Vikas Garg and Pearl Tewari. This startup transformed into Kapture CRM in 2014. Prior to that, he was involved with in a global role across india and south east asia and had stints with ITC and Manipal group. A commercial pilot by education, Football happens to be his big passion after sales. He believes that his recent role as a father to a 10 month old boy has brought a lot of interesting perspective to his entrepreneurial mindset, especially after 8 years into the journey.


In today’s world, cloud technology is transforming our work-ways. Since businesses all over the world have shifted to the internet, the overall business development has accelerated. In recent years, the SaaS model is regarded as a game-changer and a boon for all businesses – large, medium, small, all!

In recent years, the cloud revolution has provided organizations with the potential to achieve their objectives while also gaining a competitive advantage. Small businesses have been influenced to elevate their business models to the next level as a result of the epidemic, thanks to the successful utilization of cloud technologies. Businesses are continuously looking for ways to improve their productivity by making their operations more efficient, faster, and less expensive. As an outcome, in the post-pandemic era, the business has become more on-demand and need-based. This provides them with a huge competitive edge, allowing to compete in a bigger market space.

Many of the benefits of cloud computing stem from its adaptability and accessibility, but the advantages of shifting to the cloud do not end there. The following are some of the reasons why internet businesses are moving to the cloud-based SaaS solutions:

Cost Efficiency 

One of the most pressing challenges for organisations is cost control. As a result, in today’s competitive market, firms seek out cost-effective and budget-friendly choices. It is critical for internet businesses to set up a cloud infrastructure that is both – cost-effective and stable, and that can purposefully service their customers’ demands 24 hours a day, seven days a week. Thus, SaaS-based cloud solutions are more quickly deployed than on-premises software, resulting in lower capital investment and no installation costs.

Companies can improve competitiveness with SaaS and by utilising a variety of cost-cutting alternatives that further lower operational costs.

Well-organized Operations and Scalability 

Cloud-based SaaS enables digital firms that are experiencing constant growth to scale their businesses with little to no changes, allowing them the flexibility to take on more workloads. 

A SaaS solution boosts the workforce while also simplifying data handling processes, which helps to speed operations. Therefore, the ability to access information at any time and from any location, as well as the ease with which it may be scaled, contributes to overall customer satisfaction.

Business and Employee management 

Another most important benefit of SaaS-based cloud technology is the ability to manage businesses. With the help of cloud solutions, one can manage and control the entire back-office program. Also, it makes sure that the entire business can be integrated under a single umbrella that further helps the internet businesses by allowing them to run their respective business effectively without facing any difficulties.

The SaaS-based cloud solutions have also leveled up the ways of managing the employees. Businesses that use SaaS-based models are well-equipped with all kinds of software and tools that further help in the work/project management.

Easy to Implement

The ease of implementation of SaaS-based cloud applications is primarily due to the lack of coding required and the program’s simple scaling and configuring capabilities. As an outcome, with SaaS software, businesses can begin using the software and generating value as soon as possible. When dealing with applications that require both web and mobile access, most Internet companies find that SaaS software can provide the necessary scalability to accommodate the changing needs of businesses.

Workflow automation and management

Cloud-based solutions can aid the optimization of company workflows by allowing data to be exchanged in real-time with other departments on a cloud server. These can also track every step of the sales cycle using analytics, tools and data. 

Further, solutions are capable of assessing the pertinent data post accessing an in-depth report, better equipping the sales team for future opportunities.

Cloud tools save a lot of time that would otherwise be spent on manual tasks, thanks to automation. Companies may set up their CRM software to automatically update events, actions, or customer interactions, resulting in inconsistency across the board and allowing them to give the same excellent customer experience to all of their customers.

Better User-experience 

To survive according to the business dynamics, every business should be careful about what kind of user experience is provided to their respective customers. As the SaaS-based platforms support technologies that help improve the overall customer experience, inculcating cloud-based analytics can further improve the decision-making abilities of a business.

Emphasizing on enhancing the user experience with the increase in demands and needs of the customer, results in a shortfall of resources which becomes complex for the business owners. Thus, businesses that have adapted to this change have witnessed a clear difference in their operations and management processes. 

Finally, SaaS is expected to grow significantly in the future. Because it has made an impact in the digital industry, business owners are embracing this change for growth. Given the pandemic’s shockwaves, an increasing number of businesses are shifting their data and applications to the cloud. The internet and the increasing use of mobile devices are driving the rebirth of SaaS technology.

The future of SaaS is bright because it holds the entire platform that further improves business operations, simplifies communication, and works in the best interests of both suppliers and users. Internet companies will continue to prefer effective cloud computing solutions that meet their current and future requirements.

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